Mission: Build a true home for recipe creators.
involved from 2023-now
Why?
As I considered opportunities to apply my expertise to a field outside of music, I saw parallels between the challenges facing musicians and recipe creators. Despite driving global food culture and commerce, these creators are exploited by the very platforms they make successful.
Through FoodSocial I’ve worked on providing
this talented and passionate group with relevant resources, fair monetization opportunities, and an uplifting community.
What is it?
A collaborative recipe community and platform.
- Community of 350+ recipe creators and 200+ brands
- Platform with 11k+ recipes and 1.6M+ annual active users
- Marketplace with 6k+ products
- Shop’s first and only recipe partner
- On-recipe shopping determined by ingedient list
- Collaborative recipe campaigns
- Educational workshops, community events, product ideation, live shows + more
2025 - Promoting our Shop Mini2025 - Community events!2025 - Co-branded campaign case study2026 - Our Shop Mini in action!2026 - Camapaign calendar2025 - FoodSocial Bites, our monthly internal newsletter2026 - Recipe recommendations2026 - Recipe licensing dashboard2026 - Community homebase2026 - Brand journey