Hillydilly / BTD 2013-2023
FoodSocial 2023-present

       

Mission:
Make trusted music discovery accessible to all.



Why?

My first exposure to non-mainstream art came from music blogs. At 16 years old I reached out to my favorite one, Hillydilly (later rebranded as Before The Data), and became a contributing writer. My passion for music discovery quickly grew into a mission to make the world’s most exciting new music accessible to everyone. I loved the work and eventually took on a leadership role.

Because of our work-ethic and high standard of quality, Hillydilly unintentionally gained a reputation within the music industry, leading directly to countless signings (most notably in the case of Billie Eilish). Throughout a decade of music journalism, I was amazed to see the expansive impact and influence of a trusted cultural publication.
How?

A publication and platform committed to trusted music discovery and curation.

  • Wrote, edited and distributed thousands of articles unearthing influential musicians over 10+ years (Billie Eilish, Lorde, Tom Misch, Daniel Caesar +)
  • Oversaw rebrand from Hillydilly to Before The Data in 2020
  • Managed 10+ writers and thousands of submissions
  • Conducted 30+ live music feedback sessions on Twitch for thousands of musicians and viewers




2014-2020 - Archive of the 1,206 articles I published on hillydilly.com (view it here)



2014 — One of my first Hillydilly posts
2015 - An artist discovery
2015 - An artist discovery
2016 - Our homepage
2015 - App launch
2019 - Before The Data Logo
2020 - A WHO IS? interview
2020 - A NEW MUSIC post
2020-2021 - Live feedback session promo flyers
2021 - BTD x Finn Harry
2021 - BTD on Foundation



Previous                Next
© 2026 Cole Leo Ryan.