Mission:
Make trusted music discovery accessible to everyone.


Why?

My first exposure to non-mainstream art came from music blogs, and at the age of 16 I reached out to my favorite one and became a contributing writer at Hillydilly (later to rebrand as Before The Data).

I quickly developed a passion for unearthing new music, which evolved into a mission to bring the very best new music to the masses.

Over a decade of music journalism, I learned the value of maintaining a high standard of quality, the effort required to be the best at a craft, and the importance of strategy in accomplishing an organization’s goals.
How?

A publication and platform committed to trusted music discovery and curation.

  • Wrote and edited thousands of articles unearthing hundreds of influential musicians over 10+ years
  • Rebranded from Hillydilly to Before The Data
  • Managed 10+ writers and 10,000+ submissions
  • Conducted and participated in live music feedback sessions on Twitch
  • Managed 10+ writers, posting schedules, and 10,000+ submissions
  • Discovered, curated, and shared hundreds of influential artists






2014 — one of my early Hillydilly posts
2015 - an artist discovery!
2015 - another artist discovery!
2015 - App launch
2016 - Our homepage



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© 2026 Cole Leo Ryan.